The marketing of Splenda by Johnson and Johnson epitomizes the advertising genius of how to sell a chemical sweetener to the American public. Not only has Johnson and Johnson done an A plus job on the brand name for sucralose, but sucralose is now seen as the answer to the obesity problem in the United States. It is now in thousands and thousands of food products consumed by the American public. Most of the products are advertising the lessened caloric intake of the product per serving. Most buyers of these food and drink products don’t even know they are consuming sucralose and not sucrose.
It is amazing how two little letters can spell the difference between believing you are ingesting a naturally occurring sweetener verses a synthetically manipulated chemical where three oxidizing chlorine atoms are added to the chemical compound that resembles a sugar molecule.
What is generally misunderstood by the public is that salt which is a combination of sodium and chlorine which are toxic when isolated are not toxic for human consumption when it exists within the human body when it is at the normal saline solution level within the body. This paradox is explained by the fact that salt is a compound, a unique chemical substance, and not merely a mixture of sodium and chlorine. In fact, sodium atoms and chlorine atoms do not exist as such in salt! Every sodium atom has lost an electron to a chlorine atom, forming positive sodium ions, Na+, and negative chloride ions, CL-. It is not these negative chlorine atoms that are worrisome. It is oxidizing chlorine atoms that are being ingested.